One of the greatest American heroes in recent memory has lately fallen from grace. Lance Armstrong was considered one of the greatest sportsmen in the world and his story of coming back from cancer to win the Tour de France inspired millions. He was seen as an All American hero embodying everything Americans value: hard work, determination, charisma, and moral character. So when the US Anti-Doping Agency (USADA) found that he had cheated by using performance enhancing drugs, the reactions of the US public was predictable. It was predictable because we know how effectively the media works in a society with a cult-like mentality.